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Is It True Content is King in SEO?

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Content is King
Content is king, a term you may have heard a lot in the topics of conversation around SEO. This term implies that content is the main factor influencing the success of the optimization process of a website. Only by providing good content will automatically your website be ranked first, get high web traffic and get more profits. 

Unfortunately this statement is not completely true. Providing quality content is really needed by a website. But you need to remember, that in SEO there are 3 things that need to be applied so that the website has good performance, namely On Page SEO, Off Page SEO and Technical SEO.

Without other components that are considered, the content that you have created will still be difficult to see in the eyes of the user. Content may remain immersed in search results because you don't pay attention to link building or other SEO techniques. To make it easier for you to understand it, here we provide an explanation for you.

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Content is King, Is It True?

Content is king is one of the myths in SEO that has been trusted by many people. Basically, content is one of the components or elements in SEO. So, without other complementary components, the content you create will still have poor visibility, making it difficult for users to find it on the SERP (Search Engine Results Pages).

So, so that the content you create can rank well in search engines, you also need to carry out other SEO optimization strategies. Some of them are optimizing website page speed, doing link building, image optimization, meta tag optimization, and many more.

Is Providing Quality Content Important?

As previously explained, content is one of the components in SEO optimization. So, you still have to pay attention to the quality in it, as well as take other optimization steps. 

Without quality content, users will leave your website and switch to competitor websites that have interesting content. When users search on search engines, they hope to find answers to the problems or questions they ask. 

If a website provides content that is not quality, does not provide a solution for users, or has poor readability, the user will immediately exit the website. Google will certainly assess the user's activity and assume that the web cannot provide a good experience for the user. As a result, the website will rank much lower in the SERP.

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How to increase web ranking of content?

From the above explanation, it can be concluded that the term content is king is not entirely true. Even so, you still have to provide quality content without overriding other SEO optimization steps. To produce content with good visibility on search engines, there are several things you can do. Some of them are:

1. Get quality backlinks

Links are an important factor for increasing your web ranking. The link that you get will work like a vote that your website provides quality content. By getting lots of backlinks from relevant websites or quality websites, your website will get more attention from Google. 

How to get quality backlinks:
  • Do guest blogging
  • Collaborate with influencers
  • Claim backlinks from the web that mention your brand but without links that point to your website

2. Create content that is always up to date

When users search for solutions on search engine pages, they will choose to read information from websites that provide the latest info. They do this because the user wants to get information that is relevant to the current condition.

On the other hand, Google also likes fresh content. So, when you search for information, Google will display a list of websites with the latest content. Therefore, you need to update old content that is no longer relevant to current conditions. However, you need to know that not all content requires updating, one of which is historical content. 

3. Make sure Google index your website

In order for your website to be ranked on search engine pages, you must make sure that your website has been indexed by Google.

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